At Brand Driver we work with you to understand your consumers, customers and clients better. We enhance facts and figures with emotions and motivations to reveal real issues and strategic opportunities for your business.

We offer a wide range of dynamic and innovative methodologies worldwide. Developing, tracking and evaluating brands, media, entertainment content, advertising and marketing communications.

Each project is unique; the approach specifically designed to meet your needs. These are some of the areas where we can help you:

• Brand development and tracking
• Performance monitoring and competitive positioning
• Campaign and communications testing; above and below the line
• Advertising and sponsorship effectiveness across all media
• Digital strategy testing and tracking across all platforms; TV, online, mobile, handhelds and cinema
• Creative testing of ideas and concepts
• Segmentation and customer behaviour
• Forecasting and pricing
• Kids, teens and youth research including trends tracking

How we work

Over the years, we’ve found a way of working that delivers results and excites our clients so that they come back time and again.

For each project we dedicate a ‘smart’ team to your business, pooling the right blend of experience in the sector and the particular skills needed to successfully meet your brief.

Your dedicated team will immerse themselves in the market and business issues, unearthing solutions that can really make a difference.

As well as traditional qualitative and quantitative methods, we often use new and emerging techniques. Innovation and creativity can be the key to interesting results with certain audiences and markets.

We’ve built our reputation on the enormous added value clients get from working with us. You are guaranteed clearly interpreted results, with integrated findings and solutions you can act on.

Most importantly, we enjoy what we do and we want you to enjoy it too, which is why we like to be ourselves and build relationships where everyone can get fully involved in the quest for a better end result.