The BBC has appointed Brand Driver to its Qualitative Roster, which follows our appointment to the BBC Quantitative Roster in 2007. This is an exciting development for Brand Driver as we continue to grow and build on our reputation for excellent media and entertainment research. We are delighted with our recent success and look forward to next phase of our relationship with the BBC.

Brand Driver recently conducted a survey on behalf of American Express with over 2,000 young people to assess how demands on their time are affecting their lives. The results were reported in an article on the London Stock Exchange web site:

http://www.londonstockexchange.co.uk/en-gb/pricesnews/investnews/article.htm?ArticleID=18638454

We have been working with FD Consumer Dynamics to produce a series of vodcasts called “Word on the Street”, which cover the big issues affecting people today. The first vodcast in the series interviews people on the street about the cost of living today…and not surprisingly, everyone is feeling the pinch! You can watch the vodcast by clicking on the link below:

www.fdconsumerdynamics.com/gallery/podcasts

Brand Driver has been appointed to the BBC Quantitative Roster. After building a reputation for excellent research specialising in media and entertainment, Brand Driver is delighted with its recent success and looks forward to working closely with the BBC.

Brand Driver launches its Brand E-Motion Tracker, its intuitive quant-qual brand monitoring application. After much success with tracking brand equity, we have evolved our approach to measure the emotional attachment to a brand and the things that matter to your customers.

Brand Driver continues its relationship with the major Hollywood studios and has supported the launch of some of the biggest blockbuster titles for 2007/2008 worldwide. Our research informed the development of marketing communications, level of marketing spend, predicted sales forecasts and optimized DVD sales and revenue.

Brand Driver has been working with one of the world's most recognised television brands in connection with a high profile channel rebranding. Our research supported the relaunch and helped define the channel's position in the increasingly crowded and fragmented TV landscape.