Brand Driver employs a full range of qualitative techniques, including traditional focus groups, depth interviews and trios/pairs, as well as more creative approaches such as workshops, vox pops, online discussions, blogs and ethnography.

Whatever the methodology, we see each project as a challenge to meet your objectives with interesting and effective solutions. We are constantly looking for new and innovative ways to answer briefs, which is why every response is tailor made.

Our qualitative team has an in-depth knowledge of media, entertainment and lifestyle research, which means we deliver insight that can really make a difference to your business.

We drive maximum value from our research by making respondents work with us in the most successful way possible to get richer results. Our reports and presentations are focused and engaging, frequently including multi-media material and video footage to bring you closer to your consumer.

As well as all this, the team has a strong international outlook - lots of us have lived and worked abroad in America, Asia, South America, Africa and Europe. Our global clients say this gives us the edge when it comes to understanding cultural differences and putting learning in context.

Working closely with our quantitative team we make sure we always give you integrated solutions, combining robust results with in-depth understanding.