Brand Driver is a leading international research and strategy agency specialising in the media, entertainment and leisure markets

Tim Julian, Chief Executive

Tim has worked in media and entertainment research for 17 years, helping top global brands make strategic decisions.

He has spent time both agency and client side. Before setting up Brand Driver, over six years ago, he worked at The Walt Disney Company for 11 years, where he finished up as VP Research for all lines of international business.

Brand Driver was his answer to the market's need for a more commercially focused, entertainment specialist, research agency.

One of Tim's many roles is to give consultancy on projects - overlaying his TV and studio entertainment insight to analysis and interpretation.

Karen Wise, Managing Director

Karen has been heading up the design, management and analysis of international research projects, for major clients, for twenty years – across multiple sectors.

Karen's expertise is in brand development and evaluation. Her role is to make sure products, brands and services meet consumer needs; as part of a strong and valuable relationship.

Karen has travelled the world conducting research in far-flung corners of the globe, building a comprehensive understanding of brand and consumer connections across diverse cultures.

Before joining Brand Driver Karen was MD of consumer research at GfK. She has the MRS diploma and is a full member of the MRS.

Simon Oldfield, Director

Simon has been involved with Brand Driver since the beginning.

A qualified international corporate lawyer, he takes an account management role, building and maintaining client relationships, identifying their individual needs and developing strategic partnerships to help address them.

Simon works closely with our clients to ensure research is used effectively to inform successful business decisions.

Will Reeves, Research Manager

We are excited to announce that Will is joining our quant team soon.

Grant Montague, Executive Director

Grant has over 15 years experience in the business. His particular field of expertise is in managing large international ad hoc and tracking studies for a wide range of entertainment and FMCG clients.

Prior to joining Brand Driver, Grant worked for MSTS, GfK and Martin Hamblin. He has led international product development teams focusing on NPD and the ongoing measurement of brand success.

He is an examiner for the Market Research Society.

Richard Hicklin, Research Manager

Richard is an experienced project manager who has worked with Brand Driver for five years on major research projects, harnessing quantitative data to best effect and exploiting the benefits of integrated qualitative work.

Richard has tons of experience in entertainment and media research and has managed numerous international qualitative and quantitative projects. He works closely on the detail that ensures the smooth running and delivery of projects, as well as contributing much to their design and interpretation.

Alex Hodge, Research Manager

Alex is a highly accomplished qualitative manager who joined Brand Driver five years ago and manages and moderates UK and international work.

She is a technology enthusiast, as well as an entertainment, media and lifestyle research specialist. She has put this combination of talents to very good use, working most recently on global digital projects.

Alex lived in Japan for many years and has dual Japanese-British heritage.

Katherine Jameson, Senior Research Executive

Katherine is a highly experienced qualitative project manager, well versed in media and entertainment research.

Katherine's focus is international research and she has managed projects in such diverse locations as India, Sweden, Romania and the United States. She knows how to adapt research and recommend actionable insights in markets worldwide and has also undergone cultural sensitivity training.

Jo Tenzer, Senior Research Executive

Jo is a skilled quantitative researcher, specialising in online and panel research. She has experience running both multi and single country projects from end-to-end.

Before joining Brand Driver she worked as a researcher at YouGov plc.

Jo is an Associate member of the Market Research Society.

Kate Futcher, Research Executive

Prior to joining Brand Driver, Kate spent a year working in Delhi at the Centre for Social Research on development communications strategies.

Kate has a degree in social anthropology and a special interest in ethnographic methodologies.

Billy Holland, Research Executive

Billy joined Brand Driver after working for several years in the television industry, and now specializes in research in this field, using his video editing skills to bring research to life.

Billy has a degree in Broadcasting and New Media and special interests in music and youth trends.