He has spent time both agency and client side. Before setting up Brand Driver, over six years ago, he worked at The Walt Disney Company for 11 years, where he finished up as VP Research for all lines of international business.

Brand Driver was his answer to the market's need for a more commercially focused, entertainment specialist, research agency.

One of Tim's many roles is to give consultancy on projects - overlaying his TV and studio entertainment insight to analysis and interpretation.

Karen's expertise is in brand development and evaluation. Her role is to make sure products, brands and services meet consumer needs; as part of a strong and valuable relationship.

Karen has travelled the world conducting research in far-flung corners of the globe, building a comprehensive understanding of brand and consumer connections across diverse cultures.

Before joining Brand Driver Karen was MD of consumer research at GfK. She has the MRS diploma and is a full member of the MRS.

A qualified international corporate lawyer, he takes an account management role, building and maintaining client relationships, identifying their individual needs and developing strategic partnerships to help address them.

Simon works closely with our clients to ensure research is used effectively to inform successful business decisions.

Prior to joining Brand Driver, Grant worked for MSTS, GfK and Martin Hamblin. He has led international product development teams focusing on NPD and the ongoing measurement of brand success.

He is an examiner for the Market Research Society.

Richard is an experienced project manager who has worked with Brand Driver for six years on major research projects, harnessing quantitative data to best effect and exploiting the benefits of integrated qualitative work.

Richard has tons of experience in entertainment and media research and has managed numerous international qualitative and quantitative projects. He works closely on the detail that ensures the smooth running and delivery of projects, as well as contributing much to their design and interpretation.

Alex is a highly accomplished qualitative manager who joined Brand Driver six years ago and manages and moderates UK and international work.

She is a technology enthusiast, as well as an entertainment, media and lifestyle research specialist. She has put this combination of talents to very good use, working most recently on global digital projects.

Alex lived in Japan for many years and has dual Japanese-British heritage.

Will Reeve has over 8 years research experience for a wide and diverse range of clients across a broad spectrum of research sectors.

Will’s specialism lies in brand research and he has vast experience of managing both ad-hoc and tracking research programmes particularly those involving measuring brand equity, building segmentations and monitoring customer loyalty.

He is particularly strong at interrogating large data sets and utilising advanced analysis techniques to best meet client needs.

In a previous life Will worked for Research International and Synovate where he focused on research for Public Sector and Technology clients.

Katherine is a highly experienced qualitative project manager, well versed in media and entertainment research.

Katherine's focus is international research and she has managed projects in such diverse locations as India, Sweden, Romania and the United States. She knows how to adapt research and recommend actionable insights in markets worldwide and has also undergone cultural sensitivity training.

Kate has a degree in social anthropology and a special interest in ethnographic methodologies.

Xiaowei is part of the quantitative team at Brand Driver, specialising in advanced statistical, forecasting and modelling techniques.

He has an MSc in Management Science & Operational Research from The Warwick Business school. He is also a fluent speaker of Cantonese, Mandarin and German